Advies Investments called upon Steven Noble with the task of creating their new brandmark. Advies is an independent wealth advisory firm in the city of London specializing in improving investment performance. The challenge was incorporating a Lobster icon filled with personality and warmth with a link to the world of finance and that required adding a bowler hat. The lobster signifies eternal growth since they are well known for growing larger and larger over time which draws a direct parallelism to long term securities investing. The illustration was hand etched in a scratchboard woodcut style.
