Alcatel Promotional Ads Illustrated by Steven Noble

Alcatel promotional ads illustrated by Steven Noble

Alcatel, a telecommunications equipment company, commissioned Steven Noble to illustrate the American Bald eagle, which is very symbolic to the USA, communicating into a telephone device to demonstrate it's expansion into the US telecom markets. The illustration was hand drawn using a knife tool carved from scratchboard which contains a clayboard surface under a black coat of ink. Illustration is then produced "negatively" by scratching away light from dark. (see video)
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