Alex Elman, an international wine expert, has traveled the world to end great wines that are exceptional and sustainable. Bergman Cramer with illustrations created by Steven Noble created a branding system for her new line of signature wines that showcases Alex tasting wine in the vineyards with her guide dog Hanley close by. The creative use of color, graphics and texture reects her vibrant personality as well the organic and sustainable nature of the wine.
Consistent application of branding to packaging, point-of-purchase, business stationery system and website design ensure optimal consumer recognition for Alex Elman. The secondary package design creates a billboard for the brand while highlighting the origin of the various wines.
The illustrations were created in a more "linocut" woodcut style with color added for versatility on labels.