Yeti, an American manufacturer specializing in outdoor products such as ice chests, vacuum-insulated stainless-steel drinkware, soft coolers, and related accessories, hired Steven Noble to create their map illustrations that includes America’s Wild Rivers. These maps were all hand-rendered in a woodcut style that incorporates the cover illustration along with the interior illustrations with zoomed-in sections of the Rogue River, Chattanooga River and many others.