Jim Beam commissioned Steven Noble to create a series of illustrations for their labels called Booker’s Bourbon that includes an assortment of batches. In 1992, Booker introduced the world to small batch bourbon and therefore coined the term “small batch.” With it came his own signature bourbon, Booker's® True Barrel Bourbon. Inspired by a 200-year-old tradition, Booker's is bottled uncut and unfiltered*. These illustrations were all custom hand-drawn on scratchboard and individually crafted to fit each batch label.
