Ellen Bruss Design tasked Steven Noble to render the new brand identity for Branch & Barrel whiskey, a Colorado craft brewing company owned by Broken Arrow Spirits that creates small-batch hand-crafted quality whiskey for the last 7 years. The challenge was to tie the visual identity to the brand name by fusing/morphing a tree with a whiskey barrel, beehive. The result was a very successful launch of the new brand-mark. The new labels include Plumwood, 3 Way Barrel, and Honey Bourbon.