Bergman Cramer enlisted the talents of Steven Noble to create an illustration for one Napa Valley's most famous wineries. Established in 1967, Cakebread Cellars is one of Napa Valley’s most celebrated wineries. Their label design is also one of the most iconic and recognizable in the industry. To better communicate the various tiers of wine within their portfolio, Bergman Cramer and Steven Noble sought to create more differentiation within the label architecture while maintaining the key equities of the brand. We were also tasked with creating a more upscale impression while improving the visual consistency of the brand.