Lewis Communications commissioned Steven Noble to help rebrand the packaging labels for Casey Jones Distillery. The goal was to tell the rich story of Casey Jones, the original king of the Prohibition-era Kentucky stillmakers, and his grandson, Master Distiller Arlon “A.J.” Jones. With this new identity and packaging, a new website featuring craft cocktail recipes, new print and collateral, new distillery signage and a strategic presentation to their distributor. The end result was a new portrait rendering in an etched style of the founder and the distilling process to showcase Casey Jones Moonshine as a premium product.
