Coors Logo Identity Illustrated by Steven Noble

Coors logo illustrated by Steven Noble for the official logo identity

Landor Associates commissioned Steven Noble back in 2000 to create the new logo identity for both the Coors and Coors Light brand identities. The illustration included a complete re-design of the entire landscape scene including the waterfall, mountains, trees and rocks to fit inside of a much flatter oval shape and be able to be used on three different application sizes that included: (small version - under 1 ") bottles and aluminum cans, (middle version - 3"- 4") 24-36 packs, and (detailed version - 4' - 6') delivery truck. Artwork was rendered in a scratchboard woodcut style by hand and submitted digitally.
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