Strano and Pettigrew developed a packaging that embraced this new brand’s values. The Dark Horse brand identity represents the founder’s love of thoroughbred racing horses and a passion for excellence. Steven Noble was then tasked with illustrating this horse and seal for their new packaging in this linear scratchboard engraving style. The challenge was then keeping with the solid black appeal of the label and printing the horse as a clear spot coating and keeping as much of a solid black label as possible in order to help create a visual presence on shelf – while at the same time allowing the liquid to show through so connoisseurs could clearly see the beautiful dark amber colour of the whisky. The result is a striking illustration and packaging that fully embraces this bold, new whisky’s commitment to raising the bar in Canadian whisky.