Scott Havice (art director) and Drawing Brands contacted Steven Noble to create a new brand identity for Darwin that creates a series of premium cannabis products. The base ‘active ingredient’ for all Darwin products is triple-distilled, CO2-extracted cannabis oil distillate for clean smooth draw on a vape pen, or the clean smooth taste of an edible.The illustration includes a lion/man figure which exemplifies confidence and established authority which also fits their tagline: “Enjoy with Confidence.” The illustration was completed in a scratchboard engraving style.
