Pure Creative contracted Steven Noble to take on a new custom illustration project for a new label redesign for De Toren called The Black Lion. The new label includes the eminent 2019 vintage which marks the introduction of this famed 100% Shiraz wine’s glorious new look unveiled with the magnificent new packaging of with the ultra-lavish The Black Lion. The pre-release of the eminent 2019 vintage marks the introduction of this famed 100% Shiraz wine’s glorious new look which was hand-crafted, by this highly acclaimed international artist in a scratchboard woodcut style. The elements comprised of relevant icons/ components related to the history of the estate as well as the future and progression of it, as well as the wines to help make up an illustrated story, while also creating a lions face to depict the Black Lion varietal. From the backdrop of the Helderberg mountain range leading onto the view of Table Mountain and the sea filled winds blowing from False Bay, this is all encapsulated within the label.
