Beltrame Lefler contacted Steven Noble to help in the product brand development for Deli Goodness new line of food products by illustrating their new logo mark. The illustration depicts the natural organic farm fields that are associated with their wholesome no preservatives line of products. From a variety of ready-to-drink beverages to sauces, dressings and seasonings and sold to its first base of large food retailers and distributors. The brand began with a name, a typographical treatment, and this sketch and now it is “growing.” The artwork was created in a storybook woodcut feel.
