Boston Distillery approached Steven Noble to illustrate their new label called Demon Seed. The story goes, Saint Dunstan was a quiet metalsmith who kept to himself, until one evening when the devil paid him a visit. The devil asked Saint Dunstan to re-shoe his cloven hoof, and instead was met with an immense amount of pain; Saint Dunstan decided to nail a horseshoe to the Devil's hoof. After the Devil pleaded with Saint Dunstan, he agreed to take it off only if the devil agreed to respect and never enter a door with a horseshoe above it. This is claimed as the origin of the "lucky horseshoe". Today a horseshoe made by an entrepreneur who inhabited our building in the 1850s graces the top of our front doors to the distillery.
