Anheuser-Busch commissioned Steven Noble to illustrate a portrait illustration for their "Doc Otis Hard Lemon Malt Beverage" packaging. The illustration was created in a "finely detailed engraving" style on a scratchboard surface and
supplied as a high resolution (1,200 dpi) Photoshop file. Afterwards, color was applied digitally on a separate Photoshop layer
and added into the packaging layout.