Sazerac Company located in New Orleans collaborated with Steven Noble to create a portrait of Dr McGillicuddy for their line of liqueur packaging labels. According to legend, a character named Dr. Aloysius Percival McGillicuddy created the liqueur. He lived in the late 19th century as a bartender in an old western town. Sazerac launched several Dr. McGillicuddy branded flavored whiskeys; Vanilla, Apple, Peach, Honey and Blackberry. The illustration was created by hand in a woodcut style on scraper board.