Studio Jelly commissioned Steven Noble to illustrate the portrait of Dr. Emanuel H. Bronner for the "The Moral ABC" published book. The illustration shows Dr. Bronner holding the Pure-Castile Soap quart who was also the maker and inventor of Dr. Bronner's Castile soap. He was a moral philosopher who used product labels to promote his ideas, including a belief in the goodness and unity of humanity. 
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