Steven Noble was commissioned to create various scenes depicting a moment in Mexican history. A rooster named," Ramon" was introduced and named after the master distiller. He is a key participant in every story, always appearing in an unexpected manner. The success of the brand led to the introduction of a new line of reposado tequilas aged in specialty barrels. Building on the same theme, and highlighting the specialty barrel component, Steven Noble created a long illustration depicting the barrel making assembly line. It shows the making, handling and aging process, with Ramon continuing to be present as a symbol of independence.
