Campari Group hired Steven Noble to custom render all the Espolon Tequila illustrations going back 14 years inspired by the Posada-style illustrations for all the Espolon labels which depict rich tales based on Mexico’s storied history with Espolòn’s expectant rooster icon, Ramón.. The artwork was hand-cut and carved in a traditional linocut style using knife tools and supplied digitally. All the illustrations were further used on multiple materials.
