Steven Noble was commissioned by Fishers of Freycinet, a company that grows nurture, and harvest premium mussels, to create four “woodcut” illustrated scenes that were ‘action’ oriented designs with the landscape in mind that revolve around the pristine waters of Freycinet Peninsula in Tasmania to help in their brand refresh. This included multiple elements allowing flexibility for use in later illustrations in several different ways to help bring a premium and fresh look for the shelf. Fishers of Freycinet also has a bricks and mortar store where they sell their award-winning seafood fresh products and as delicious meals. Utilising these striking illustrations, menu board signage was designed for the store. Manipulation, plus enhancement was required for the illustrations to fit the necessary layouts and to convey a premium look.
