George Dickel Whisky Packaging rendered by Steven Noble

George Dickel Packaging Illustrated by Steven Noble

Landor Associates NYC commissioned Steven Noble to render illustrations for the George Dickel Tennessee Whiskey labels. Founded in 1870, George A. Dickel and Company was founded and became a wholesaling firm which bought whiskey from regional distillers and distributed it in barrels, jugs and bottles to become a nationally distributed enterprise. The illustrations include the portrait of George Dickel along with the original distillery building in a scratchboard woodcut style.
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