Haggen Store Signage Illustrated by Steven Noble

Haggen Store Signage Illustrated by Steven Noble

Landor Associates commissioned Steven Noble to create a series of illustrations for Haggen Stores which is one the largest independent grocery retailer in the Pacific Northwest. The illustrations were created for their in-store signage that includes their welcome banner, 
bakery, delicatessen, produce, and meat departments. The artwork is created in a scratchboard woodcut style and represents the fresh “farm-to-table” branding message.
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