James & Matthew commissioned Steven Noble to create their new logo identity that includes their dodo bird. The illustration of the dodo is to serve mainly as a textural and tertiary element for their visual identity. They wanted Steven Noble to create something anatomically correct (as much as can be for an extinct species) deviating only in facial features with the bird having a welcoming smile. Craig Birchfield creative director, Matt Lourie, project producer and Mariella Cinquegrani were involved in the creative process.

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