John Paul Morales of Swig Studio commissioned Steven Noble to create a new logo mark for John Fearless, a craft hops and provisions company. The story goes that John the Fearless, Duke of Burgundy, lived in a time when brewing beer with hops was either banned or heavily taxed. The Duke brought hops to parts of Europe, and helped to usher in a quiet revolution that saw the noble hop replace the herbal medleys that had dominated brewing for centuries. With hops at their disposal, Europe’s brewmasters crafted new beers famous for their bold flavors, heady aromas, and complex bitterness.
