The Dupuis Group commissioned the talents of Steven Noble to create the new logo identity for Johnsonville. This Wisconsin-based company is the number one national brand of brats, Italian sausage, smoked-cooked links, and fresh breakfast sausage links. The illustration depicts the original house where the company was founded back in 1945 by Ralph F. & Alice Stayer. The bold woodcut style of
the illustration effectively translates the message of it's simple midwest roots.