Steven Noble was approached with a commission to create a logo identity that includes a gryphon for Joopiter. Joopiter, which is more than just a digital auction house, is a content hub and a community meant to bring different cultures together to converse. Backed by Grammy winner Pharrell Williams, the brand plans to sell 20 years’ worth of his incredible luxury goods, handselected and studied by Archivists who will define their cultural value and importance.
