The whiskey’s new packaging, which rolled out across the world, reflects the quality of the liquid inside and the rich history of the brand.
International brand design agency, Bulletproof, was appointed to the refresh the packaging and Steven Noble was therefore tasked with creating a brand marque for the Kilbeggan Distilling Company that could feature across the complete brand portfolio.
Inspired by its distillery and the unique brand cues hidden within, the packaging features a new label whose copper colour and shape are representative of the 180-year-old pot still used to make the whiskey. Additionally, an illustration of the distillery and its old water wheel are the focal point of the design, along with the year the whiskey was founded, 1757. The Illustration was created by hand using the age old linocut process.