Turner Duckworth Commissioned Steven Noble to help in their re-brand of the Old Overholt Rye Whiskey packaging labels by illustrating the portrait and rye/wheat border in a scratchboard woodcut/engraving style. Old Overholt is said to be America's oldest continually maintained brand of whiskey founded in West Overton, Pennsylvania back in 1810. Old Overholt has been called a "foundation stone of American whiskey" because of its long history. The illustration re-brand has been launched successfully into the markets.