Por Osos Vodka commissioned Steven Noble to help illustrate their new brand mark that includes a two-headed bear with two different expressions: one being fierce and the other much more happier mood created for Bert Kreischer And Tom Segura . Por Osos, translated from Spanish (because of Tom Segura's Peruvian background, and Spanish speaking deep cuts), meaning "for the bears" is a play on their top comedy podcast "2 Bears, 1 Cave". This vodka is by the bears (Bert and Tom). The illustration was customized in a hand-crafted woodcut traditional style.
