Xavier Bas Disseny commissioned Steven Noble to render a series of spot/iconillustrations for Ramon Roqueta’s new packaging wine labels. The illustrations were created to symbolize 120 years of history and five generations of the Roqueta family. The winery was founded in Manresa in 1898 by Ramon Roqueta Torrentó, an enterprising and ingenious businessman, from a family closely linked to viticulture since the 12th century. The illustrations are used on 6 varietals that include Cabernet Sauvignon, Garnacha, Chardonnay, Garnacha Blanca, Tempranillo, and Rosado and include the following:
Ramon Roqueta truck
5 Men working with a wine press
Men harvesting with a “portadora”
Man working with a pump
Men transporting wine with a wagon
Man carrying bottle box