The hotel celebrates the spirit of Frank C. Reikart, a legendary local Amherst character from the early 1900s. Frank and his co-star wife, Dolly, were known throughout town for their entrepreneurship, hospitality, and colorful personalities. Frank—a musician, entertainer, inventor, barber, photographer and ice cream man—could often be seen with his capuchin monkey, Jacko. Reikart House will offer guests a memorable stay featuring moments of delight and wonder.
The logo created and illustrated by Steven Noble uses a custom woodcut illustration style that brings the monkey Jacko to life while representing Frank’s colorful background through the clothing. The illustrations paired with a bright red add charm and intrigue that balance the modern and sophisticated accommodations.