American Freedom Distillery commissioned Steven Noble to render their new brand mark called Rekker Rum. Rekker™ is a modern play of an ancient Nordic word that means Warrior. It seemed fitting that the story of our adventurers traveling the world both then and now, should reflect the legendary men who make it. The illustration includes two black ravens which was a common iconic figure in Norse mythology. The highest god Odin had two ravens named Huginn and Muninn ("thought" and "memory" respectively) who flew around the world bringing back tidings to their master. The illustration was rendered in 3 different detailed versions in a scratchboard woodcut style.
