Villa Maria commissioned Steven Noble to create a wine label illustration to reflect a ‘stereotypical New Zealand scene’ of a riverbank so that local NZ wine consumers will instantly identify the illustration as being “of New Zealand”. This was an integral part of the label which overall is meant to highlight that the wine inside is 100% made from NZ grapes. The illustration includes a view of a cut-away of a river looking along or down a river bank with riverstones, ferns, fantails, toe toes, and flax plant matter.
