Two Oaks is the latest innovation in the Abuelo family of fine Panamanian rums.
Steven Noble was commissioned to create these distinctive iconic brand marks for Ron Abuelo labels for Two Oaks XII that includes
the portrait, sugarcane, barrel, & glasses in a simplified woodcut style. These icons were also used in these new global campaign dramatises the unique combination of these two different oaks and the sublimely smooth rum they help create.
The campaign was delivered across print, digital, events and social, and amplified across multiple global markets through our campaign launch toolkit. In just 3 months, sales have exceeded the 12 month projections and are still going strong.
