Ruffino Brand Print Ad and Point of Sale Campaign
Duncan Channon tasked Steven Noble to render an intricate illustration for Ruffino’s new campaign.The campaign's objective was to make the consumer feel they had just taken a small journey through Italy. To create a mental image of authentic Italian food and wine that the reader would personally experience through enjoying a bottle of Ruffino wine. This was a joint promotion with Barilla Foods. The illustration was hand drawn in a line etching style.
