The Boston Beer Company commissioned Steven Noble to create a series of illustrations for their collection of seasonal craft beers along with creating illustrations for their primary logo identity applications. The artwork was created and applied to their packaging over a span of 2 years and was launched nationwide for use on six packs, beer labels and large beer cases. The illustrations were conceptualized by the use of a pencil sketch with revisions and then approved and finalized on scratchboard.
Samual Adams Logo Badge
Samuel Adams Logo Versions
Samuel Adams Logo Identity
Samuel Adams Stills Scene 
Samuel Adams Whitewater IPA
Samuel Adams Irish Red 
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