Spytail Rum was looking to redesign the label and the overall brand look to capture France's rich history of explorers. Charmoine Choi called upon the illustrative talents of Steven Noble to create these unique illustrations to help enrich the brand in this woodcut etched style. The Charente River which is featured in Jules Verne's 20,000 Leagues Under the Sea flows past the Spytail distillery. On the back of the label, they immortalized Jules Verne and embossed the coordinates of his final resting place on the bottle. Voyages Extraordinaires!
