Steven Noble was tasked with creating The Balcony "red elephant" Custom Logo Mark. The African elephant pays homage to De Brauw's rich history and adds to the success and memorability of The Balcony as a networking and event proposition. It symbolizes their key design values: dependable, welcoming, refined, open-minded, and current. Its sophisticated appearance acts as a sigil that creates a sense of class. Furthermore, elephants are also known for their open-mindedness and adaptability, aligning with the goal of bringing together diverse groups of people and fostering collaboration. As a result, this illustration was rendered to symbolize these important elements.
