White Gold Label Bacon celebrates premium all natural duroc pork raised on green pastures in Iowa at small family farms. The pork is vegetarian fed without antibiotics, sustainably raised, and respectfully harvested at state-of-the-art Temple Grandin facilities.
Illustration of the Heritage Pig on the farm, was made by hand by Steven Noble.
The brand and packaging goal was to align these values and brand story with the visual aesthetics of the label, creating a design that evokes tradition, transparency, and authenticity in ethical raising and harvesting. The unique label shape and color palette allows the bacon packaging to stand out on shelf in retail stores. Vintage typography adorns the label to embellish on the brand story, paired with an award-winning heritage pig that grazes among the green pastures.
