James Landis of One Good Arrow commissioned Steven Noble back in 2012 to create a new character/brandmark that would help to establish their new premium whiskey called William Wolf. 
The character had to tell a story and evoke something out of the rustic "Old South" complete with banjo, suit, and hat. The artwork was illustrated on scratchboard to create an old woodcut look.
See link: http://thinklikeawolf.com
William Wolf Brandmark
Whiskey Label
William Wolf Backgound Landscape
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