David Cole commissioned Steven Noble to render a new illustration for the Yellowstone brand that was part of the restoration of the brand a special edition celebrating the return of the Yellowstone brand – 105 years after it’s inception – to the Beam family. This new illustration included the Old faithful Geyser illustrated within a circular border prominently displayed on the front label and rendered in a woodcut style. This brand was crafted, priced and marketed as a top-shelf, special edition with the package design being an important part of projecting these values.
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