McGarah Jessee contacted Steven Noble to render a detailed map in an etching style for the YETI "Map Of A Thousand Casts” for Outside Magazine. The illustration depicts the specific geographic locations of the best flyfishing for Steel head on the river and is known as the fish of a 1000 casts. The idea was to create an areal map of a small stretch of river which would have every single cast recorded from a single anglers endeavorers. This print ad is a salute to Steelhead fly fishing, which is one of the toughest, frustrating, and demanding activities one could possibly subject themselves to.
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