Yuengling Brewery commissioned Steven Noble to create the illustrations for the release of their new commemorative limited edition 190th anniversary cans. The 5 cans include illustrations of their eagle which is a symbol of quality for everything they brew. It is a part of their identity and keeps them inspired – so much so that it became the center of our “Spread Your Wings” brand campaign in 2018. Also included is the original brewery in Pottsville, Pennsylvania. The illustrations were created by hand in a scratchboard woodcut style.
In 1829, our family brewery was founded by David G. Yuengling who arrived from Wuerttemberg, Germany in pursuit of the American dream. He settled in the small, coal-mining town of Pottsville, Pennsylvania where he established the “Eagle Brewery” and debuted our iconic eagle and barrel imagery on our beer labels. Ever since, this icon has embodied the independent and spirited nature of our brewery and the Yuengling Lager brand.
