Landor Associates called upon the talents of Steven Noble to create the illustrations for Yukon Jack labels that includes the main character Yukon Jack in the rustic and outdoor Canadian back country of Yukon. The illustrations were created in a more rough linocut woodcut style that compliments the look and feel of this successful brand with Yukon Jack being selected as the regimental liqueur of the South Alberta Light Horse. This liqueur has also been advertised as the “Black Sheep of Canadian liqueurs” made of Canadian whisky blended with honey.
